It's Not All Free...For Good Reason

I believe the next wave of discussion/activity will be around how we all take the sea of social media/marketing/network tools and integrate those that will meet our business objectives. Social Smart is one company that is on the tip of this trend. It won't be free, but many things that are truly free aren't always worth what you put into them.

"We are increasingly seeing  companies and marketing agencies looking at ways of leveraging social media for themselves or their clients. A lot of companies are both looking at, and asking questions about, how to monitor the conversation, or how to measure results, how to avoid bad PR, should they be using this tool or that tool – how, what, why, when, where – that is what everyone wants to know. There is also a lot of confusion out there. They all know they should be ‘doing something with social media’, a few dabble with it if it doesn’t cost them anything – like ‘being on Twitter’. But few are prepared to spend money on a properly planned out, strategically integrated social media presence – which of course is what they really need to do if they want to successfully engage with social media. I know – its the economy. That’s fine – we’re all in the same boat. In the meantime though, companies looking at social media need to understand one thing – every company’s requirements will be different – there are no ‘off-the-shelf’ answers – you are always going to need a solution that is customized to your own particular needs."

To read the full post visit the Social Smart Blog

via socialsmart.wordpress.com