Scott Moroney

BackNoise Your not ready for this...or are you?

Back Noise is the next generation in employee engagement and listening.  I can't take credit for turning you on to this new tool.  I learned about it through a LinkedIn group and Chad Rothschild in his post on the new tool.  Take a look.  He explains it well and has a link.

Is this the onset of a mutation of Twitter?  In the right hands this can be very powerful.  Take what Comcast has done with their Twitter account.  They are listening and acting.  How about they take it one step further and promote their BackNoise "conversation name" and let it rip.  This expands their audience and encourages people to tell them how to improve their business.  Where else but in social media can you get your customers, those that tend to know more and mater most to your business, to help you serve them better.  Check it out and tell me how businesses...and of course the thick-skinned celebrities, can use this new tool.  I have some ideas.

Check it out.  I opened a conversation about Comcast.  Jump in and try it.

LinkedIn - not just for business networks - It's Social!

For many, LinkedIn is a place to keep tabs with your workmates and business connections.  Ahh, but it is so much more and I wonder how many of us use it more extensively.

Here is one simple example, Answers.  LinkedIn is social.  You can either add a question, select your own contacts to pose it to and/or open it up to the broader LinkedIn community (highly recommended for open topics) and let it fly.

My example:
At 10pm last evening I posted a question "What scares you about social media?".  At 8am this morning there were five answers, 4 from people I had not met yet.  Each provided some great insight and further discussion.

Take a look - What scares you about social media?

Here is a suggestion for LinkedIn - open up the dialog to be two way.  My only gripe is that I cannot reply in the open to the respondents for others to see and participate in the dialog.  I can reply directly to them, which is still a nice feature.

My reason to mention this about LinkedIn is to demonstrate that it has some really useful tools beyond being a little black book of colleagues.  Try it out again.  Join a group and jump in.